A new business hub and innovation centre in a disused Merseyway retail unit has appointed Stockport-based Unhooked Communications as its PR partner. Following a competitive tender process, Unhooked Communications will support the launch and ongoing promotion of the new Merseyway Innovation Centre … [Read more...]
News for: Marketing & PR
Dawn considers how to position your brand in upcoming 18-minute webinar
Stockport creative and branding agency, Dawn, will share their insights on positioning your brand in the latest instalment of their Branding. Done. series of 18-minute webinars. Are you the Bentley or the Ford of your industry? The Aldi, or the Sainsbury's? Brand positioning determines how … [Read more...]
Expert Opinion: What is brand architecture?
Branding experts from Cheadle Hulme-based creative agency, Dawn, explain brand architecture and how different products can integrate into an overarching brand. Brand architecture, put simply, is how an organisation is structured. How each sub-brand, product or service relates to the overarching … [Read more...]
Philosophy PR wins account to represent Cheshire entrepreneur
Cheadle-based Philosophy PR has been appointed by Cheshire entrepreneur Penny Dee to deliver a series of public relations, marketing and communications campaigns for her brands. Penny is the owner of the successful DPC Clinic on Stockport Road in Cheadle, at which she and her husband Phil offer a … [Read more...]
LSH Auto van sponsorship for Stockport floral design company
Stockport floral design company, Boujee Boxes, is celebrating this week, having confirmed LSH Auto as its official van sponsor. Following a number of successful partnerships with LSH Auto, the Boujee Boxes team will now be travelling in style, in a sign-written Mercedes-Benz Vito. Rochelle … [Read more...]
BEAM Fieldwork announces senior appointment
Cheadle Hulme based BEAM Fieldwork has appointed experienced industry professional Genevieve de Sutter into a new role at the business as Director of Fieldwork. The 20-strong agency deliver qualitative and quantitative fieldwork services in the UK and across the globe for research agencies and … [Read more...]
Expert Opinion: Feedback fosters loyalty
Customer experience experts, Insight6, explain how responding to feedback from customers, drives loyalty and customer satisfaction. Asking for and acting on regular customer feedback is critical to business success. Why? So, you can improve customer satisfaction, build loyalty, and ultimately … [Read more...]
Expert Opinion: 5 video content trends to watch out for in 2023
Managing Director of video production agency Studio 91 Media, Ben Horrigan shares his top trends to watch out for in 2023 when considering video content for your business. In January 2023, a huge milestone was reached when Meta announced that “50% of all people’s time on our platforms is now … [Read more...]
Dawn explain the concepts behind the branding of this year’s Eurovision Song Contest
Ahead of the Eurovision Song Contest 2023 taking place in Liverpool on 20th May, Stockport creative and marketing agency, Dawn, explains the concept and design behind this years' branding. The Eurovision Song Contest began in 1956. Throughout its almost 70-year history, the contest has taken on … [Read more...]
Instilled help Herida Medical rebrand to Winncare
Following a sustained period of growth and subsequent acquisition by French company Winncare, Herida Medical, a Leeds and Blackburn-based manufacturer of pressure care mattresses, commissioned Stockport’s Instilled to work on their rebrand. Stockport based Instilled, who for some years have been … [Read more...]
Dawn discuss the psychology of colour in upcoming Branding. Done. webinar
Branding experts from Stockport agency Dawn are inviting local businesses to join them for a short webinar to discuss the psychology of colour in branding. Ever noticed that the majority of big tech companies have blue branding? That's not a mistake. Certain colours make people feel different … [Read more...]
UK advertising and marketing sector achieves £15 billion in exports
The Advertising Association has revealed that the UK advertising and marketing sector achieved exports of £15 billion in 2021. The figure represents 32.5% increase in year-on-year growth as the sector rebounded strongly from the Covid-19 pandemic, and is the fastest rate of growth for the … [Read more...]
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