News for: Expert Opinion

Erin Patterson, Paid Media Executive at Stockport-based digital marketing agency Platform81, explains where businesses should focus their PPC budgets when advertising online. There’s no shortage of advice telling you to “do PPC,” but almost none of it helps with the question that actually … [Read more...]

The team from Stockport-based Hallidays HR explain the importance of wellbeing in the workplace, and how to ensure your business' culture supports it. Employee wellbeing has become an increasingly important focus for businesses of all sizes, and for good reason. A positive approach to wellbeing … [Read more...]

James McCracken, a fractional CMO and Chair of CIM North West, explains the problems with using AI to write marketing copy, and how to spot it in your own. I spent an afternoon last week going through a client's website removing a single word. Vendor. It was everywhere. And no British … [Read more...]

Amshire IT's Dave Taylor explains a new tactic being used by cyber criminals to gain access to business systems and data: fake Windows 11 updates. Cyber criminals are now exploiting one of the most routine tasks we perform on our computers. Most of us don't think twice when Windows tells us an … [Read more...]

Julian Stafford, former founding Director of Midshire Business Systems, is a big believer in rewarding success. He enabled his sales teams to increase their earning potential through a fair and achievable commission structure. By the time he sold Midshire to Sharp in 2017, annual turnover had grown … [Read more...]

Paul Richards, partner at the Stockport office of accountancy and business advisory group, Xeinadin, discusses how, 10 years on from the Brexit vote, SMEs in the borough are continuing to trade internationally. Ten years on from the Brexit referendum, and with more than 360,000 UK businesses … [Read more...]

The Hallidays HR team share their practical guide for business owners when setting caregiver leave policies and otherwise supporting members of their workforce who are carers for family members. As workplace expectations continue to evolve, more businesses are recognising the growing impact … [Read more...]

McCracken Marketing, the Cheadle-based fractional CMO and marketing consultancy founded by James McCracken FCIM, is highlighting new data showing the global fractional CMO market has reached $1.27 billion in 2026 and is on track to more than double to $2.68 billion by 2031 (Vendux/industry research, … [Read more...]