Cheadle Hulme-based brand performance agency Dawn has worked with London-based business consultancy SGFE to refine its brand positioning, messaging and website. Work has created a clearer and more confident expression of the business and where it is heading. SGFE works with ambitious SMEs to help … [Read more...]
News for: Marketing & PR
Expert Opinion: Is Marketing Leadership Debt holding your business back?
James McCracken, a fractional CMO and Chair of CIM North West, explains why growing businesses can find themselves spending more on marketing without seeing a corresponding performance improvement. Many businesses do plenty of marketing. They have a website, social channels, campaigns, agencies, … [Read more...]
Expert Opinion: How to build a PPC channel mix that actually pays off
Erin Patterson, Paid Media Executive at Stockport-based digital marketing agency Platform81, explains where businesses should focus their PPC budgets when advertising online. There’s no shortage of advice telling you to “do PPC,” but almost none of it helps with the question that actually … [Read more...]
Expert Opinion: You can always tell
James McCracken, a fractional CMO and Chair of CIM North West, explains the problems with using AI to write marketing copy, and how to spot it in your own. I spent an afternoon last week going through a client's website removing a single word. Vendor. It was everywhere. And no British … [Read more...]
Fractional CMO market reaches $1.27 billion as local businesses rethink senior marketing hiring
McCracken Marketing, the Cheadle-based fractional CMO and marketing consultancy founded by James McCracken FCIM, is highlighting new data showing the global fractional CMO market has reached $1.27 billion in 2026 and is on track to more than double to $2.68 billion by 2031 (Vendux/industry research, … [Read more...]
New member***CIM North West Chair James McCracken joins Marketing Stockport
James McCracken, Chair of CIM North West and a Fellow of the Chartered Institute of Marketing (FCIM), has joined Marketing Stockport as a member, bringing over 20 years of senior marketing leadership experience to the local business community. McCracken runs McCracken Marketing Ltd, providing … [Read more...]
Future brings the bold ambition of Unstoppable Stockport to life
Stockport-based design and website agency Future, has developed a bold new brand positioning and website for Stockport Mayoral Development Corporation (MDC), helping tell the story of one of the UK’s most ambitious regeneration programmes. Working closely with Stockport MDC and Stockport Council, … [Read more...]
Expert Opinion: Why LinkedIn Ads are the most powerful B2B lead generation tool businesses are ignoring
Tommy Macfarlane from Stockport-based digital marketing agency, Platform81, explains the power of using LinkedIn Ads for B2B lead generation. If you run a B2B service business in the UK – whether that’s legal, financial, consultancy, HR, or anything in between – there is one platform where your … [Read more...]
Dawn launches Outshine system to uncover and fix hidden gaps limiting B2B growth
Stockport-based brand performance partner Dawn has launched Outshine, a structured system designed to identify and fix the underlying gaps that restrict how B2B businesses grow, sell and scale. Rather than treating growth as a marketing output, the system looks at the business as a whole: from … [Read more...]
Specialist insurer appoints Stockport PR agency
Stockport-based PR agency Unhooked has been appointed to deliver PR for specialist insurance provider Tradesman Saver. Following a competitive tender process, Unhooked was selected to support Tradesman Saver’s ambitious growth plans as the business expands its proposition and strengthens its … [Read more...]
Dawn creates new brand for North West property agency
Stockport-based creative branding agency, Dawn, has developed a new brand identity for Ember Estates, a North West property agency representing high-value homes and land. The new brand reflects the business' position in the premium property market and the types of clients it works with. Rather … [Read more...]
Expert Opinion: How creativity can help rebuild your business
Grant Mitchell, Creative Director at Stockport creative agency, Future, explains the role that creativity plays in keeping your business competitive during challenging times. A recent conversation with a long-standing client in the property sector got us thinking. Not just about the challenges … [Read more...]
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