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Expert Opinion: What is brand positioning?

Jane Bartosova, from Stockport branding and digital agency Dawn Creative, explains what brand positioning means and why it is important to your business. We’re about to go over what brand positioning is, and why it’s important. We find that people relate better to stories than a load of … [Read more...]

Expert Opinion: What are brand archetypes?

Dave O'Hearns, of Cheadle Hulme creative, digital and branding agency Dawn Creative, explains how an understanding of brand archetypes can help your business connect with target customers. Brand archetypes are a way of thinking about brands as personality types or roles. They are similar to … [Read more...]

Expert Opinion: Levelling up with PR

Sarah Walker, PR manager, at SK-area agency, FIG, explains how PR can help with levelling up your business. ”Levelling up” must surely be one of the most-used terms in the government’s lexicon this year, referring to its goal of spreading opportunity more equally throughout the UK. With the … [Read more...]

Pandemic drove UK advertising spending to record high

Advertising spending in the UK reached a record high of £31.9 billion in 2021 as businesses sought to reach customers online following the coronavirus pandemic. The latest figures published in the Advertising Association's UK Advertising’s Adspend Review: The Pandemic Effect report showed the … [Read more...]

Stockport wholesaler appoints new Head of Marketing

Stockport wholesaler, Parfetts, has announced the appointment of Jamie Ferguson to a newly created Head of Marketing role within the firm. Jamie (pictured) will lead the employee-owned retail group's marketing departments and oversee all aspects of the Parfetts brand, as well as supporting the Go … [Read more...]

Two new project wins for Cheadle PR firm

Cheadle based boutique PR consultancy, Philosophy PR, has picked up two new projects in the retail and travel sectors. Secondhand Styling UK is a brand new, sustainable fashion venture set up by Altrincham’s Lucy Norris.  The company aims to transform the shopping habits of consumers, making … [Read more...]

Successful first quarter for B2B PR agency

SK-area B2B PR agency FIG, has recorded a quarter of growth in the first three months of 2022, expanding its team, services and securing new client wins. FIG has enhanced its offer with the appointment of its first Sales and Marketing Manager, Ali Sproson (pictured), who will work with clients to … [Read more...]

Dawn Creative deliver brand refresh for SEO agency

Stockport based branding and design agency, Dawn Creative, have completed a rebrand for Manchester-based SEO specialists and digital marketing agency, Candidsky. Candidsky wanted a new brand identity to position themselves as a leading digital marketing & SEO company looking to attract young, … [Read more...]

Expert Opinion: Grow your business through marketing

Ahead of their Business AM seminar on 1st February, Stockport accountants Hallidays and Stuart Bradley (pictured), founder of creative problem solving consultancy, Dos Dedos, share how branding and marketing are key to helping your business grow. If you’re reading this then you want your business … [Read more...]