After a fortnight of action at the All England Tennis Club, including success for Stockport's own Liam Broady, Stockport design and branding agency, Dawn Creative, explains what is behind Wimbledon's iconic brand colours. Instant recognition. It’s the holy grail for any brand. After all, what … [Read more...]
News for: Marketing & PR
Construction supplier appoints Stockport agency as new PR partner
Hard landscaping and building materials supplier, Marshalls, has announced the appointment of Stockport construction sector agency, Unhooked Communications, as its PR partner. Following a competitive pitch process, Unhooked will work with Marshalls to elevate its marketing activity through … [Read more...]
B2B PR and marketing agency to wind down after 26 years
Directors at creative marketing and B2B PR agency FIG have decided to close after 26 years in business, citing the ongoing economic challenges following the Covid-19 pandemic. The Glossop-based business was established in 1996. The B2B PR specialist currently employs 16 team members, and has … [Read more...]
Expert Opinion: 5 things everyone gets wrong when uploading video content
Ben Horrigan, from video production agency Studio91, explains five of the most common mistakes businesses make when uploading their content to YouTube and social media. When it comes to uploading video content to social media, there are a lot of pitfalls that everyone ends up in, often without … [Read more...]
musicMagpie appoints Journey Further to manage digital PR activity
Stockport-based recommerce business, musicMagpie, has appointed performance marketing agency Journey Further to manage its digital PR and content after a competitive pitch process. The Leeds based agency will be tasked with improving organic visibility and raising brand awareness with digital PR … [Read more...]
Expert Opinion: What is brand positioning?
Jane Bartosova, from Stockport branding and digital agency Dawn Creative, explains what brand positioning means and why it is important to your business. We’re about to go over what brand positioning is, and why it’s important. We find that people relate better to stories than a load of … [Read more...]
Expert Opinion: What are brand archetypes?
Dave O'Hearns, of Cheadle Hulme creative, digital and branding agency Dawn Creative, explains how an understanding of brand archetypes can help your business connect with target customers. Brand archetypes are a way of thinking about brands as personality types or roles. They are similar to … [Read more...]
Peak Translations webinar shares advice for entering overseas markets
Peak Translations are hosting the second in their webinar series to help new and established exporters get the most out of selling overseas. Following on from a March webinar covering market research and planning, an upcoming event in June will invite businesses to consider their market … [Read more...]
Expert Opinion: Levelling up with PR
Sarah Walker, PR manager, at SK-area agency, FIG, explains how PR can help with levelling up your business. ”Levelling up” must surely be one of the most-used terms in the government’s lexicon this year, referring to its goal of spreading opportunity more equally throughout the UK. With the … [Read more...]
Pandemic drove UK advertising spending to record high
Advertising spending in the UK reached a record high of £31.9 billion in 2021 as businesses sought to reach customers online following the coronavirus pandemic. The latest figures published in the Advertising Association's UK Advertising’s Adspend Review: The Pandemic Effect report showed the … [Read more...]
Stockport wholesaler appoints new Head of Marketing
Stockport wholesaler, Parfetts, has announced the appointment of Jamie Ferguson to a newly created Head of Marketing role within the firm. Jamie (pictured) will lead the employee-owned retail group's marketing departments and oversee all aspects of the Parfetts brand, as well as supporting the Go … [Read more...]
Two new project wins for Cheadle PR firm
Cheadle based boutique PR consultancy, Philosophy PR, has picked up two new projects in the retail and travel sectors. Secondhand Styling UK is a brand new, sustainable fashion venture set up by Altrincham’s Lucy Norris. The company aims to transform the shopping habits of consumers, making … [Read more...]
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