New Possible launches scalable Focus Groups to transform qualitative research

Stockport-based employee insight platform, New Possible, has announced the launch of Focus Groups by New Possible, a reimagining of one of the most trusted qualitative research methods.

Focus groups have long been a powerful tool for understanding needs, exploring ideas and uncovering the why behind behaviours. Yet traditional formats – limited to just a handful of participants – can be slow, expensive, and prone to bias. New Possible is changing that.

With its latest innovation, organisations can now scale beyond the classic 8-person setup and engage up to 500 voices in a single session, delivering qualitative depth at scale.

Nate Harwood (pictured), Founder of New Possible, said:

“We’re democratising focus groups – making them faster, more inclusive, and more impactful. Clients get the richness of real conversations with the confidence that comes from scale.”

Key Features of Focus Groups by New Possible include:

• Capture, group, and prioritise feedback from hundreds of participants in real time
• Empower every voice to shape decisions
• Ask follow-up questions on the fly, just like a traditional focus group
• Instantly convert discussions into actionable, validated insights

Every participant has an equal voice – eliminating groupthink and the influence of dominant personalities. Real-time AI-powered cluster analysis enables qualitative feedback to be grouped into key themes and validated by the same audience, all within minutes. Added Harwood:

“After a focus group wraps up, moderators get instant access to rich, ready-to-go insights – fully segmentable by demographics and aligned with anonymity thresholds.”

Organisations can learn more and register interest via the New Possible website.