Future makes it beautiful with a new brand positioning and website

Stockport-based brand and website agency Future has taken its own advice, unveiling a refreshed brand positioning and a new website that reflect its mission: to make the future beautiful for clients and communities alike.

Founded in 2006 by Nick Yates, Future has earned a reputation for delivering standout creative work across the UK. However, some of its most lasting impact can be seen more locally, in Stockport. From major collaborations with Stockport Council, Stockport MDC and Sector 3, to community-focused projects like the beloved frog trail, the One Stockport campaign, and developments including STOK, Merseyway Innovation Centre, and the Interchange – Future’s influence is visible throughout the town centre.

Now nearing its 20th anniversary, the agency has used this milestone as an opportunity to reflect, evolve, and reposition its brand – culminating in a new website and a bold new statement of intent.

As Founder Nick Yates explains:

“We love helping clients uncover what their brand stands for, and we knew it was time to do the same for ourselves. It’s not just about what we do – it’s about understanding what drives us and why it matters.

“We believe every project is a chance to produce our best work – something beautiful – for our clients, their audiences, and our own team.

“Through this process, we explored what truly defines our personality and approach. That journey led us here: Future. Make it beautiful.”

Future’s Creative Director, Grant Mitchell, added:

“It’s easy for a design studio to push internal projects to the side. But we treated our rebrand with the same care and commitment we bring to client work – dedicating time and resource to ensure the outcome was just right.”

For Future, “Make it beautiful” is both a mindset and a mission – influencing not only how the team presents itself, but how it thinks, leads, and delivers.

Nick can already see the positive impact the exercise has had for Future:

“Redefining our brand positioning has transformed every part of our business. It’s helping us attract and retain great talent, connect more meaningfully with clients, and express our intent more clearly. Most importantly, it’s brought clarity and confidence in who we are, what we stand for, and the lasting impact we create.”