
Customer Experience (CX) Specialists, insight6, clinched a national Innovation title for its real-time feedback system – instant insight – at the Business Buzz Awards.
The Business Buzz Awards, held at Cranfield University on 27th November, are now in their second year of celebrating the achievements of the UK’s SMEs and entrepreneurs.
insight6 was one of five finalists in the Innovation Award category, recognising organisations that deliver practical, forward-thinking solutions with measurable business impact. Finalists underwent a multi-stage assessment process, with the judging panel comprising industry leaders including: Chris Forbes, Co-Founder of The Cheeky Panda, Andy Lopata ‘one of Europe’s leading business networking strategists’, Nicky Avramm, a powerhouse in leadership, workforce transformation and organisational culture, and Gus Bhandal, a social media specialist.
Jonathan Winchester, Founder and CEO of insight6, said:
“Winning the Innovation Award is a proud moment for our entire team and franchisees. This award validates what thousands of customer journeys already show: real-time insight isn’t the future, it’s the now.”
instant insight is insight6’s online feedback tool that captures real-time responses from customers and colleagues. Designed by CX experts, it helps businesses gather meaningful insights, to boost online reviews and improve experiences.
Commenting on the win, Katrina Sargent, Co-Founder of Business Buzz, said:
“insight6 impressed us because instant insight delivers real-time insight without losing sight of the people behind the data. It helps businesses understand customer experiences as they happen and respond with empathy and action. In a community built on relationships like Business Buzz, this kind of human-centred innovation is exactly what we want to champion.”

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