Bakery brand, Kingsmill, which is manufactured by Allied Bakeries sites including in Stockport, has announced a new series of pledges to make a positive contribution to local communities, health and the planet.
The ‘Slice of Kindness’ Pledge sets out to create lasting changes through the roll out of a number of new corporate social responsibility initiatives including:
- A partnership with Save the Children
- the Kingsmill Kindness Fund to provide financial support to reward community activists and volunteers
- Commitment to help increase the UK’s fibre and wholegrain consumption
- Championing improved kerbside recycling collections for soft plastics, such as bread bags
- Packaging innovations to improve sustainability of products
The brand’s pledges build on the bakery’s five-year partnership with food poverty charity, FareShare, and the over two million meals donated by Kingsmill in response to the Covid-19 pandemic.
Kingsmill is also the only bread brand sporting the Carbon Trust logo, demonstrating its commitment to reducing emissions over the past 11 years.
Chris Craig, Kingsmill’s joint managing director, explains:
As last year’s lockdowns showed us, a little kindness can make a big difference – and when it comes to the nation’s health, our communities, and our planet, people want actions not words.
“We are embedding Kingsmill’s ‘Slice of Kindness’ throughout our business as a formal commitment to take our previous work to the next level with significant new initiatives.
“We are committed to moving quickly where we can make a big difference. We are collaborating wherever possible with great fit partners including our packaging suppliers and customers to support positive change.
“As we’ve seen over the last 18 months, we’re all at our best when we support each other. Making a difference to people in our local communities has always been important to Kingsmill and our Slice of Kindness Pledge takes this further forward to create a bigger and better impact.”