
Stockport based business consultancy and Zoho Partner, JCM Business Solutions, returned fresh from Zoho’s annual user conference, Zoholics UK, full of valuable insights and a clear message from Zoho: resilience in 2025 is built on trust.
JCM Business Solutions‘ Elle Moran shares valuable insights taken from the conference:
Resilience at the heart on the Keynotes
Zoho UK MD, Sachin Agrawal delivered the events keynote address, and after noting Zoho’s sizable 43% growth in the UK market over the past two years, set the tone for Zoho’s vision with his 5 pillars of resilience:
- Trust by Design
Resilience is built on trust - Efficiency
Having the right tools for the job
- Practical AI
Embedded, not bolted on. “Productivity should never come as a premium” - Flexibility without friction
The way we work won’t be the same in 2 years’ time. Tools, therefore, should encourage growth, not hinder it. - Superior Customer Experience
Adopting a customer-centric approach with every interaction.
For us, the themes outlined by Sachin, reinforced how we work with our own clients and the synergy shared with Zoho’s ethos.

A Partners Perspective
The 2-day event was filled with product sessions, technical deep-dives and technology updates that showed Zoho’s roadmap for 2025 and beyond.
“Zoholics: A safe, nerdy place to get excited about all the new stuff that’s happening right now and what is coming next in development” – Orlando Miguel, Zoho Marketing Suite Specialist, JCM Business Solutions.
The key take-away for the JCM team, however, was Zoho’s commitment to the customer experience, putting usability and adoption in the spotlight.
“Zoholics was informative, with great updates on Zoho Finance and a strong reminder that customer adoption and ease of use remain central to how they build applications.” – Ann Daniel, Zoho Finance Suite Specialist, JCM Business Solutions.
Why it matters for local businesses
For local businesses, the themes emerging from Zoholics UK 2025 offer practical takeaways, whether you are a Zoho user or not. Efficiency, embedded AI and customer-first design are not abstract principles, they’re basic ideas and tools that, when implemented well, can strengthen resilience and sharpen competitiveness.
Elle concluded:
“As a Zoho Partner for over 14 years, our experience at Zoholics emphasised one simple but powerful truth: the best technology is only valuable when it is trusted, practical and embraced by the people who use it.“