Grassroots Consulting branding and website gets Instilled

Stockport’s Grassroots Recruitment and Instilled, both long-term members of Marketing Stockport’s business community, have once again joined forces for the successful launch of Grassroots Consulting.

Grassroots has been providing a consultancy and advisory service to start-ups, SMEs and larger, well-known brands for the past 5 years. However, as recruitment has become more challenging, companies are looking for guidance to develop a more strategic focus that will attract talent for the long-term and help to better plan for future requirements. Increased demand for coaching and consulting services has been the catalyst to create a dedicated brand and website, completed by Instilled.

The Grassroots Consulting project’s core objective was to create a new brand to reflect the expertise of Stockport-based businesswoman and founder Caroline Patten:

“When I spoke to the Instilled team about our needs for a new website and rebrand, they instantly got what we were trying to achieve – a transparent but targeted message to capture the authentic and expert way we deliver our services and showcase the aspirations and ambitions of the growing businesses we work with throughout the region.”

The new brand and WordPress website have been designed to reflect and highlight Caroline’s considerable knowledge and experience of the south Manchester business landscape. GR Consulting will support both well-established local businesses and businesses looking to relocate into the area.

Inness Mattinson, Creative Director of Instilled, explained:

“The new logo and use of black and white imagery is a nod to sister business Grassroots Recruitment. Secondary graphics help highlight Caroline’s connections to people, place and businesses within the region.

“A mobile-first approach was adopted when developing the website ensuring it’s ease of use and navigation across multiple devices. The website build was performance optimised, utilising site speed tools, the latest image formatting, accessibility considerations and minimal code for speed performance wherever possible.”

Caroline went on to say:

“GR Consulting stems from a true passion – helping companies think differently about recruitment and overcome the barriers to growth from more effective people planning strategies.

“Once again, Instilled have found a way to encapsulate all of that in a unique and sustainable brand. We absolutely love the new logo, artwork, design themes and

website. They really get our message across and have already helped us to spread the word to new customers who had no idea that we offered these services in addition to our Grassroots Recruitment business.

“I can’t thank the Instilled team enough – they truly are experts in what they do and the results speak for themselves.”