A new report into the use of online video has found that sites could more than double their Google traffic by including a video thumbnail in search rankings. The two case studies included in Visibility IQ's Social Video Report add weight to the argument that brands need to optimise their rich … [Read more...]
News for: Marketing & PR
Any brand can promise, great brands deliver
A logo may look good and a tagline can go so far to capturing our attention, but it can only go so far to cature loyalty. whether you live in Stockport, London, Hong Kong or New York, brand images and slogans are everywhere. Not only are they in magazines, on taxicabs and across huge poster … [Read more...]
Technology and Marketing
With 2013 fast approaching and plans already taking shape for next years marketing activity - can you widen your marketing reach by improving your on-line engagement ? Websites have almost become a mandatory along with business cards and comp slips. But there is more to just having a … [Read more...]
Stockport Telecoms business fined over spam texts
Tetrus Telecoms, a marketing company with an office in Stockport has been fined for sending out unlawful spam texts to millions over the last three years. Examples of the texts will be familiar to many of us: "CLAIM TODAY you may be entitled to £3500 for the accident you had. To claim … [Read more...]
Fresh Group Appoints New Director
Steve Downes, Co-founder of North West agency Paver Downes in 1997 has joined the Fresh Group in Cheadle to lead its digital operations. In 2008, he set up social media agency Juice Digital - no relation whatsoever to Hazel Grove based Juiced Orange Marketing - which was amalgamated into … [Read more...]
Shock as PR firm Staniforth closes its doors
The south Manchester media community was shocked to learn of the closure of PR agency Staniforth.The business, which had offices in Manchester and London, closed with immediate effect last week. Several years ago the agency employed 60 people across the two offices and it was advertising for a … [Read more...]
Robinsons Sponsor Stockport County
Robinsons Kick Off Sponsorship with Stockport County FC Robinsons have just signed an exclusive five year pouring rights deal with Stockport County FC. This move will see the Cheshire family brewers become the sole official drinks supplier for ‘The Hatters’ at their … [Read more...]
Seven big in-house marketing challenges
The prominence of agencies in today's digital marketing ecosystem is not surprising: the digital marketing landscape is so complex and seemingly all-encompassing that moving forward alone simply doesn't seem like a viable option. Agencies aren't perfect, however, and companies that believe … [Read more...]
Small business loves Facebook and Twitter
Marketing software company VerticalResponse surveyed almost 500 small businesses, finding that 66 percent are spending more time on social media this year than last. In fact, more than half of small business owners and managers spend more than an hour a week on social media, and a … [Read more...]
10 interesting digital marketing stats we’ve seen this week
Here's a round up of some of the most interesting digital marketing stats from Econsultancy this week. Amazon is top site for speed - Earlier this week we analysed the site speed for the top 10 UK retailers using Google's PageSpeed Insight tool.Overall the standard was consistently high, with … [Read more...]
Elbow’s ‘build a rocket boys’ beer
One Year On & Still A Hit: elbow’s ‘build a rocket boys!’ beer You now you’ve hit the big time when you’ve got your own brand of ale. Cue Manchester’s favourite bearded sons: elbow. The question is: has it … [Read more...]
Go Lakes goes to Hazel Grove based Juiced Orange Marketing
VisitEngland, the national tourist board, has launched a new national partnership project to deliver local destination marketing and thematic campaigns throughout the country beginning with an advertising campaign for Cumbria Tourism, designed and produced by Hazel Grove based Juiced Orange … [Read more...]