Plans for a £250,000 salon and hairdressing academy and creation of Stockport Soho have been unveiled as celebrity hairdressers Kristian Evans and Naomi Graham hosted a street party in Stockport.
Kristian and Naomi, owners of Tramp Hair Boutique, are leading a style-led regeneration designed to transform the fortunes of Stockport’s historic Underbanks area, which they have dubbed #StockportSoho
With the support of Stockport Metropolitan Council, the hair boutique owners have announced plans to transform a derelict three-storey building in Great Underbank into a multi-use headquarters for Tramp. This will see the creation of an international standard hair salon, a hairdressing academy, a craft beer bar, Tramp‘s own vintage clothes store, Homesick Vintage, a Bakeorama outlet, Phoebe Rosca Art Tattoos and a nail salon. It will also feature private booths for use by celebrity clients, people with issues that mean they require a private salon service and Muslim women.
Naomi and Kristian (left) have set their hearts on transforming the fortunes of Stockport’s Underbanks following a stellar career which has seen them work with pop icons, Vogue models, the Brit Awards and London Fashion Week.
Naomi, a Stockport girl, has managed London salons for Harrods and Harvey Nichols and Kristian styled Amy Winehouse on her US tour.
A street party outside their current salon in Lower Hillgate Street, Stockport, featured live music, cake creations from Manchester’s Bakeorama, and a pop-up vintage clothes store.
“The street party on Sunday was a soft launch to give people a taste of what is to come.
“We had the support of some of the North West’s hottest up and coming new bands, special guests, Phoebe Rosca, an incredibly talented Stockport tattoo artist, Pinot Pinot Cans from Off-Piste Wines, and our nail bar pop-up, Bag O Nails. We’ve also had fantastic support from Stockport Council and Kevin Murphy Hair Products.”
The development, due to launch in 2019, is expected to create 21 jobs and Tramp has a detailed, ambitious business plan which involves the opening of a third Tramp salon in Liverpool.
“I’m from Stockport and we wanted to set up our business in the area. There is no reason why Stockport cannot be home to an international standard salon and we are bringing the techniques and glamour learned from top stylists in London and New York to the town.
“Our academy will allow us to pass on everything we have learned to up and coming hairdressers from throughout the North West and, more than that, we want our second salon to be a catalyst for the regeneration of a beautiful area of Stockport that has amazing potential.
“The vision for the regeneration of the Underbanks is to create a creative village of entrepreneurs and we want to be a catalyst for that. It will take rock ‘n roll attitude and ambition and we can also add a dash of glamour. We are in regular touch with Stockport Council and plan to work with them to build Stockport’s Soho.
“We opened our first salon in Spring last year and we are already bursting at the seams, with demand outstripping capacity. There is an eager, ready-made customer base for the second Tramp salon, in Great Underbank, which will have 15 hairstyling stations and we will continue to work in our current salon where we have five chairs.”
Kristian and Naomi are using social media to urge supporters to #BePartOfTheMovement which will transform a recently neglected part of Stockport into a creative hub of fashion, style, hair, music and art.
Tramp’s manifesto involves “bringing high fashion and rock ‘n roll styling to the streets of Stockport” with a goal of delivering excellent customer service to “create cool cats, sex kittens and dirty rotten scoundrels” in Stockport and beyond.
The Tramp Academy will have six students at any one time, in a purpose-built facility with two senior stylists managing them. The students will take an intensive course including modules on cutting, colouring, and essential business skills such as photoshoots and social media. The support of the business partners gives students the potential to get get involved in fashioning hair for music videos and fashion shoots.
A strong financial package has been developed to fund Tramp 2, including an immediate £100,000-plus investment by the business partners and Tramp’s growing reputation was recently recognised with a shortlisting in the forthcoming Stockport Business Awards in the Most Promising Young Business category.