Stockport retail group welcomes new trading director

Employee-owned Stockport retail group, Parfetts, has announced the appointment of Cheryl Hope (pictured) as trading director.

Cheryl joins the business from Unitas, where she led the trading team for three years, and will report to joint managing directors, Noel Robinson and Guy Swindell. She brings a wealth of experience to the role, having held senior positions at AF Blakemore & Son, BAKO Northwestern, Iceland and Co-op.

Cheryl Hope said of joining the Stockport headquartered retail business:

“Parfetts has a fantastic reputation with retailers, suppliers and the wider industry. It is great to join the team and support the national expansion plans through strong, collaborative supplier relationships. The employee-ownership model of the company sets it apart from the rest of the industry, and you can feel the difference when you meet people from across the business. It’s exciting times ahead.”

Guy Swindell, joint managing director at Parfetts, said:

“Cheryl is a hugely experienced professional with a fantastic understanding of the sector. She’s ideally placed to support our ambitious growth plans and take our focus on supporting retailer margins to the next level.”

The news follows the recent announcement of Parfetts ninth depot in Southampton where the wholesaler will create 100 jobs in Southampton when its new 113,000 sq ft depot opens later this summer.