Mothercare commissioned a Stockport company to deliver a global franchise event at the prestigious Four Seasons Resort in Dubai.
The event, organised by Cheadle Royal based fresh, hosted over 100 Mothercare franchisees from around the world and provided a platform for networking, sharing key messages and discussing future plans, with the overall objective of getting the international franchise network motivated and aligned for the year ahead.
Mothercare’s vision is to be the number one global retailer for parents and young children and one of the core pillars of this strategy is becoming a digitally led business. In order to drive home this message, Mothercare invited Google’s Director of Sales Martijn Bertisen as their guest speaker to discuss how digital is transforming the retail landscape, customer behaviour and shopping habits.
The fresh team developed the creative theme and visual identity for the conference which was then carried through all event assets. They also provided full technical production including the design and staging of the event and content creation.
Executive Creative Director at fresh, Stuart Whittle, commented: “We are delighted to have delivered our third event for Mothercare as part of our three year contract together to support the delivery of their global internal communications strategy. In Dubai, we brought the presenters’ key messages to life in a way that was designed to inspire franchisees within their own businesses.”
Mothercare’s Global Brand and Marketing Director, Gary Kibble added: “As our business continues its successful turnaround strategy to be the leading global retailer for parents and young children, the power of internal communication and aligning our international franchise business is integral to our success. Fresh were enthusiastic and supportive partners, helping us to create an engaging and professional event.’’