Stockport based Robinsons Brewery’s new HALLOWED beer will be released later this year following their 2013 success with TROOPER.
Trooper has gone on to sell over 15 million pints since the launch and the limited edition TROOPER 666 and RED ‘N’ BLACK all with their distinctive labels.
Robinsons Master Brewer, Martyn Weeks has yet again teamed up with Bruce Dickinson, Iron Maiden’s lead vocalist and ale aficionado!
The new Belgian style beer will be released very aptly in October, named HALLOWED and continuing on from TROOPER it’s label is a piece of art. The Belgian inspired beer is handcrafted and brewed by Robinsons, being one of the first from the brewery to use Belgian yeast, making HALLOWED even more special. As we know Robinsons is a company founded on traditions and hasn’t changed the yeast they use since 1942, making HALLOWED even more special.
Bruce Dickinson is a fan of Belgian beers so was on board when the opportunity appeared to brew his own whilst teaming with Robinsons again.
“The thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in HALLOWED, albeit with a British twist.”
The striking label pays tribute to Belgian beer, with Iron Maiden’s iconic mascot Eddie, robed in traditional monk’s clothing: a nod to the Trappist monastic brewing tradition in Belgium.
Martyn Weeks describes why the use of Belgian yeast makes all the difference in the new tipple.
“It’s all in the yeast. Belgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavour and I think Hallowed drinkers are in for a treat.”
Released in October this year, the Belgian brew will be available at selected stockists which both Iron Maiden and Robinsons will release on their social media so keep an eye out and be quick as this limited edition beer will only be around for four months. We also recently announced two new wine listings for the Stockport based brewery.