Fresh & Love – a perfect partnership

Cheadle Royal based creative agency, the fresh Group,  have been appointed by business energy comparison site, Love Energy Savings, to work on its new brand and advertising campaign.

Welcome the Love Energy Savings ‘Lovebirds’.

They are the ‘perfect partners’, bonding for life and always looking out for their other half.

Chosen to reflect the relationship Love Energy Savings have with their customers, they accurately represent the cheerful, honest and affectionate attributes this business possesses.

The ‘Lovebirds’ are set to be used across all brand communications, allowing Love Energy Savings to create a number of different scenarios to showcase their services in a light-hearted, personable, honest and entertaining way.

An internal competition at Love Energy Savings saw the birds named Lenny and Lulu, and they have now been rolled out across the new website, social media and customer emails.

In the coming months fresh and Love Energy Savings will continue to develop the campaign to raise additional brand awareness, while also further developing the Lovebirds’ personality and character.

Dave Matthews, Design Director at fresh, commented: “Creating the Lovebirds has been an exciting project for fresh. They allow us to communicate the honesty and differential qualities of Love Energy Savings to their customers in a friendly and engaging way.

“Now, together with their great name and trusted reputation, they have a pair of strong, memorable Lovebird characters… what’s not to love?”

Charlotte Boss, Head of Marketing at Love Energy Savings added: “When fresh first presented their campaign ideas to us, we were pleasantly surprised by the concept of the ‘Lovebirds’.

“The decision to welcome Lenny and Lulu into the Love Energy Savings family was a no-brainer and we look forward to working with fresh to develop the campaign further.”

Love Energy Savings and fresh Group are backed by private equity firm NVM.