Grassroots Recruitment harnesses AI to launch free Hiring Insights Reports for employers

Grassroots Recruitment is putting Stockport on the map for AI innovation in recruitment with the launch of its free Hiring Insights Reports: a brand-new service designed to help employers hire smarter, faster, and with confidence.

Earlier this year, Grassroots secured a place on Turing Innovation Centre’s pioneering AI Empower programme, a six-month pilot helping Greater Manchester SMEs explore how artificial intelligence can transform day-to-day business. For Grassroots, it sparked a journey of discovery that’s already paying off.

What began as a push to save time quickly became something much bigger. After automating routine processes and freeing up over three hours a week per consultant, the team shifted focus to exploring how AI could be used to solve real recruitment challenges – improving efficiency, insight and, crucially, results for clients.

The outcome is a powerful AI-powered workflow that now generates tailored Hiring Insights Reports for clients and prospective clients. These free reports combine live data with Grassroots’ deep sector expertise to give employers a crystal-clear view of the recruitment landscape.

Packed with practical intelligence, each snapshot report includes:

• Up-to-the-minute salary and benefits benchmarking
• Analysis of local and regional talent pools
• Competitor hiring activity and vacancy trends
• Candidate behaviour and engagement insights
• Application and response rate forecasts
• Recommendations for inclusive hiring

For employers, the benefits are game-changing. Instead of spending blindly on job ads or pitching salaries that miss the mark, business owners, HR managers and in-house recruiters get actionable insight before they go to market. The result? Smarter hiring strategies, better candidate engagement and stronger outcomes.

Caroline Patten, Director at Grassroots Recruitment, said:

“Recruitment is one of the biggest challenges facing businesses today – it’s competitive, costly and time-consuming. By combining our expertise with AI, we’re giving employers the knowledge they need to stay ahead. These reports are free, fast to request, and designed to make a real difference. For us, it’s about levelling the playing field and helping local businesses hire with confidence.”

As Stockport continues its transformation as a hub for innovation, Grassroots is proud to be showcasing how AI can drive real-world impact – and is inviting other businesses to share in the journey.

For more information or to request a free Hiring Insights Report, visit the Grassroots Recruitment website.