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Cheadle Hulme-based creative agency Dawn has been appointed to improve the performance and user experience of the Solatube website and increase overall brand awareness in the UK market.
Solatube International is the manufacturer and inventor of Solatube Daylighting Systems, which light up dark corners by reflecting and funnelling light from a flat or angled roof into the home.
Part of Kingspan, a global international brand, the Solatube website needs an improved user experience with the aim of attracting a new UK, residential client base. Dawn has also been tasked with developing brand assets for Solatube to further raise the brand’s profile within the UK market.
Extensive new photography and videography is going to be commissioned as part of the significant new client win for Dawn Creative.
David O’Hearns, MD of Dawn Creative, said:
“We love working with home and interior brands and believe that Solatube is a great product which we’re looking forward to helping market to UK consumers. It’s already well known internationally and will be a huge hit in the UK.”
Richard Gunn, MD of Solatube said:
“We chose Dawn as our partner due to the initial appeal of their website and impressive track record. Our confidence in this choice was cemented during our meeting with the Dawn team, who clearly grasped our vision and showed a willingness to explore innovative collaboration.
“What truly excites us is the prospect of taking a proven American product and business model and adapting it into a prominent household brand throughout the UK and Europe.
“Our objectives for this partnership are straightforward: we intend to establish a strong and sustainable brand presence for Solatube in the UK. Our plan is to build upon our existing foundation and bring it to life through the creative and forward-thinking capabilities of the Dawn team”.