Stockport based marketing company ‘Trust’ has put its internal communications skills to use for the benefit of Endsleigh Insurance having been recommended by one of their existing clients.
Endsleigh have a fantastic sub-brand called ‘the hub’, which is a website that acts as a central point for a mixture of fun and helpful articles that reinforce Endsleigh’s position as the go to insurer for students, graduates and young professionals. The problem was that internal perception of ‘the hub’ was a bit confused and no one within Endsleigh (let alone outside) could consistently articulate what ‘the hub’ was, and what it stood for.
Trust worked closely with Endsleigh and their stakeholders to gain an accurate reflection of what everyone thought. Armed with this feedback and taking time to fully understand the values and objectives of ‘the hub’, Trust set about creating a new strapline and mission statement.
Endsleigh were delighted with Trust’s work and commented:
“The process that we’ve been through to get to where we are has been very thorough. Trust took the time to understand our objectives. The internal feedback was not only useful for Trust but for us too. We now have a snap shot of what people around the business think, and it was great to see it was all in line with what we’re trying to achieve with the hub!
“Having this mission statement and strapline will help focus ‘the hub’ and keep it in line with its objectives. It will also enable customers, bloggers and other agencies to understand its purpose at a glance.”
If you’d like to learn more about this project or how Trust take a values-led approach to branding, please contact stuart@madewithtrust.co.uk