Stockport based independent brand agency, Trust Communications, has unveiled the brand they have created for Connected Car Finance.
Connected Car Finance is a new business providing used car dealerships with better, more flexible finance options.
Made possible by new technology, the brand provides a slick, streamlined but most importantly straightforward finance service, essentially taking all the hassle out of the process and letting independent dealers get on with selling cars, not arranging finance.
The brand, created in collaboration with Connected Car Finance, is designed to help them overcome a nervous market. With regulatory bodies bringing in complex legislation, dealerships had become wary of even offering finance in the first place.
Connected Car Finance’s brief to Trust had one clear objective: to develop a brand that would reassure used car dealers they were in safe hands. Trust helped them to achieve this by developing their mission, vision and company values in a way that positioned them as the go-to finance option for dealers who just want to get on with it.
Laura Barker, Head of Development at Connected Car Finance, explains:
“The Connected Car Finance brand Trust created works because it’s simple. No other lender is out there offering the different products, at the different levels of risk, we do, and this new brand allows us to communicate this in a way that doesn’t put them off.”
Trust’s brand creation process included extensive research into the industry where the learnings informed the creative process and the resulting brand name, logo, style and personality being built entirely around simplicity and trust and hassle-free for the dealers.
Laura goes on to say,
“The brand Trust created means we can now offer dealers finance that they can believe in, without them having to worry. Local used car dealers have been valued members of the community for years, all we’re doing is helping them stay that way in the 21st century.”
Stuart Bradley, MD at Trust, added
“It was a pleasure to work with a forward-thinking client that believed in us as much as they believed in their own product. Through collaboration, we’ve created a brand based on the values of their business. Values that were demanded by the target-market and existing in the DNA of this exciting new venture.”
Connected Car Finance began trading 1st December 2017