DSG Financial Services, independent motor finance providers and creators of award winning finance software, has launched Connected Car Finance, a tech-based finance business designed specifically for the used car dealership sector. 

Connected Car Finance is a new business aiming to provide used car dealers with an alternative way to offer finance that helps them manage their increased responsibility and simplifies the customer journey.

DSG created the Connected Car Finance brand from scratch, introducing new technology to specifically aid the used-car market. Built on research, insight and understanding, the Connected Car Finance brand is designed to keep things simple for dealers. By connecting dealers with a range of straightforward flexible finance options, it allows dealers to sell, and customers to buy, in complete confidence.

Connected Car Finance launched by DSG
Connected Car Finance launched by DSG

Legislation in the financial sector can be complex; many used car dealers are currently confused by new legislation or afraid of making an honest mistake and getting punished, some opting not to offer finance, leading to a potential loss of business.

Laura Barker, Head of Development for Connected Car Finance, said:

“Our idea works because it is simple. No other lender is out there offering the different products, at the different levels of risk, we do. This means we can help dealers to offer finance without them having to worry about the financial conduct authority. Local used car dealers have been trusted members of the community for years, we’re just helping them stay that way, and prosper in the 21st century.”

Connected Car Finance provides a slick, streamlined but most importantly straightforward finance offering, taking all the hassle out of the process to allow dealers to get on with what they do best…selling cars.

Richard Hoggart, CEO of Connected Car Finance’s parent group DSG Financial Services explains:

“It’s all about positive customer outcomes. Our group has a long history of helping car dealerships, but the world has moved on. What makes the Connected Car Finance brand unique is its ability to simplify a complex process. We jump through all the hoops for dealers, taking them out of the process entirely by using tech to provide finance options that are transparent, compliant, affordable and flexible.

“We want to provide a range of solutions to help improve the finance proposition for used car dealers and also offer a full service for the smaller dealers where we can absorb FCA risk and offer a different product range.”

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