Today is the new Millenium bug day ! It’s the day Google changes thier algorithms to favour mobile enabled websites. If your business relies on mobile customers and your site doesn’t adapt to mobile screens including phones and tablets – then you will see a drop in traffic and your business being found in search results.
Mobile and tablet searches are outpacing desktop and with phones becoming more powerful and with bigger (Phablet) screens, mobile should be a top consideration for your next website.
There are many ways you can combat Mobilegeddon. Using your analytics tools to identify how much potential traffic you could loose or does the majority come through desktop and laptop computers ? Is your website old and in need of a refresh then platforms like WordPress are easy to manage and the themes are optimised for mobile with considerable SEO benefits.
There are various way to check your site and see if its mobile optimised. The easiest is to use the free Google webmaster tool here.
Many businesses have been caught out despite the mobile announcements back in February.
For more information see a recent article by Clarke Nicklin
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