THE fresh GROUP RE-APPOINTED BY DFS

Following a competitive pitch process, full-service creative agency The fresh Group has been appointed to deliver the DFS company conference in November 2014 for the second consecutive year.

The event will build on the success of 2013’s ‘Above and Beyond’ 1940s military-themed conference, which took place at the Imperial War Museum Duxford. This action-packed event featured army-style core drills, an aeronautical display featuring DFS’ top executives, a wartime tea dance, glittering awards ceremony and entertainment from comedian John Bishop.

fresh will deliver an exciting event that celebrates DFS’ achievements over the past four years, highlighting their commitment to quality and future business growth. Using their joined-up approach, fresh will produce a world-class and truly memorable 2014 conference that looks to DFS’ future.

400 store managers, area managers, head office staff and senior management will attend the one-day event on the 13th November, which will feature a main plenary, exciting activities, gala dinner, awards ceremony and after-party. The event delivery will involve every division of fresh: event production, video, digital, exhibitions, creative and design.

Andrew Stephenson, HR Director at DFS comments,

“I am pleased to announce that The fresh Group has suc­cessfully been appointed to deliver DFS’ annual company conference for the second year running. After a hugely successful 2013 conference, the fresh team has produced another outstanding proposal for 2014.

“DFS can now be regarded as a world-class British business – as the brand leader in its sector and the 2014 company conference will be an affirmation of that success. We are confident that the relationship we have built with the team at fresh, joined up with the creativity, passion and commitment they put into every project, will deliver a truly memorable 2014 event!”

Group Account Director at fresh, Laura Taylor (left) concludes,

“We are delighted to have been given the opportunity to deliver DFS’ 2014 company conference. Following the success of last year’s event the team at fresh is extremely excited to once again be working with the team at DFS and we’ll use our deeper knowledge and understanding of the DFS brand and business ethos to build a truly fantastic, world-class event experience.”