THE FRESH GROUP APPOINTED BY THE BIG BANG

Cheshire based creative events agency The fresh Group have been appointed to deliver the live event production, exhibition management and event logistics services for The Big Bang Fair, the largest celebration of science, technology, engineering and maths for young people in the UK, for the 2016, 2017 and 2018 events.

The Big Bang aims to show young people (primarily aged 7-19) just how many exciting and rewarding opportunities there are out there for them in engineering and science based roles, with the right experience and qualifications. It’s about the contribution they, with the right motivation, can make to the UK economy and to society in general.

The Big Bang is a programme of UK-wide events, led by EngineeringUK, that get students excited about science, technology, engineering and maths. It includes the award-winning Big Bang Fair, which combines exciting theatre shows, interactive workshops and exhibits and inspiring careers information . Since the first Fair in 2009, welcoming 6,500 visitors, the event has continued to grow and in March 2015, The Fair brought together almost 200 organisations and welcomed over 70,000 visitors to The NEC, Birmingham.

The fresh Group have been working with The Big Bang Fair since 2013 and in March 2014, delivered the live event production for The Big Bang Fair event held at the NEC, Birmingham. In March 2015, the event was held again at the NEC, and fresh increased their responsibility to include the live event production, film production, exhibition management and event logistics. The pitch process for the three year contract commenced in October 2014, and included 35 agencies from the intiial outset, and a number of stages. fresh was awarded the three year contract to successfully deliver the shows and will incorporate their fully joined-up approach with every division working together to include the account team, creative, technical production, film, digital and exhibition management.

Camilla Barker, Head of The Big Bang UK Young Scientists & Engineers Fair, said, “We have been incredibly im- pressed with fresh over the past two years and they have really enhanced the overall delivery of the show. The Big Bang Fair was delivered seamlessly this year which provided both our visitors and contributors with a great experience. As part of the pitch process for the three year contract we challenged fresh to come back with creative solutions for evolving the live show layout and experience. We are really impressed with what fresh have proposed to us as they understood our audience well, have the proven ability to deliver successfully, as well as demonstrating the willingness to work with us to ensure the best value for money is achieved without limiting the quality of the experience”.

Laura Taylor, Group Account Director at fresh, commented, “Having delivered The Big Bang Fair for the past two years the entire team at fresh felt very passionate about this project, particularly given the ‘feel-good’ factor of the event, and having built up a great working relationship with the team at EngineeringUK. We are very excited and proud to have been awarded the three year contract, and the delivery of the project is very much a joined-up approach from across all fresh divisions. The team is really looking forward to working together over the coming years to continue to build on the success of the previous shows.”