TfGM campaign urges drivers to look out for pedestrians as nights draw in

Drivers in Stockport and Greater Manchester are being urged to take extra care and look out for pedestrians and other road users as darker nights make for more danger on the roads.

Transport for Greater Manchester (TfGM) and Safer Roads Greater Manchester launched the ‘Invisible? I’mvisible’ campaign in late October and is aimed at reducing the number of pedestrians harmed on the city-region’s roads. The campaign launched with a projection beamed onto Manchester’s Central Library showed six people of varying ages who are at first difficult to see before coming into view below the campaign slogan, reinforcing the message that drivers should take extra caution when driving at night as it can be harder to see people in the dark.

Higher volumes of pedestrian casualties are recorded during darker months between October and February, with the highest number of incidents in Greater Manchester recorded in October and December. Between October 2022 and February 2023, 104 pedestrians were killed or seriously injured across Greater Manchester. From 2021 to 2023, between October and February, more than half (53.2%) of serious pedestrian injuries and over two thirds (66.7%) of pedestrian deaths took place when it was dark. Additionally, for those travelling in cars, 63.8% of serious injuries and 85.7% of deaths happened in the hours of darkness.

Research has also shown that children, young people and the elderly are more likely to be involved in serious collisions. 

Peter Boulton, TfGM’s Network Director for Highways, said:

“As the clocks go back from October and the weather worsens over winter, we want to remind all road users, but particularly drivers, to be extra careful when travelling at night.

“Visibility is reduced on and alongside roads in the evenings, and historically we have seen an increase in road traffic collisions, and resulting casualties, during the winter months.

“We want to avoid as many collisions as possible so we can keep everyone safe, so I’d urge all drivers to take extra care, stay alert and look out for pedestrians in the dark.”

The campaign advises drivers to follow some simple rules to help keep other road users safe this winter:

• Look carefully: It can be tricky to see people in the dark, so look out for unexpected movements.
• Watch your speed: Don’t be in a rush. and be ready to stop quickly and safely.
• Stay alert: Take extra care around schools and areas where people live, shop or go out. Don’t drive if you’re too tired.
• Check your vehicle: Keep your windows and mirrors clean and clear of condensation and frost. Make sure all your lights are working and you’re using them correctly.
• Be patient: Give people the time they need to cross the road at junctions and crossings.

Superintendent Gareth Parkin of Greater Manchester Police’s Specialist Operations branch added:

“As the nights become darker, we are reminding those who use the road network to ensure they drive right

“It’s particularly important for those driving carry as they naturally carry a heightened risk to others when weather conditions and visibility worsens.

“Take your time, make sure you can see though your windows properly and dip your lights to prevent dazzling others. Simple steps like this can save lives.

“As a team we will continue to patrol the network to target those intent on being careless as their actions can have devastating consequences.

“The aim of our enforcement is to also educate and make sure everyone can travel safely.”