Whenever someone buys a product or service from a new supplier there is some element of risk. 75% of us make a buying decision based upon referral or recommendation and, in today’s world, testimonials can act as a referral and help to mitigate risk through reassurance.
Hallidays have been working to build a portfolio of testimonials as they believe they are an invaluable marketing tool to support business development.
Marketing Manager Jane Bennett (left) explains:
“Whenever possible you should try to get testimonials – you can never have too many!
“If you know that you have made a client happy, then it is a great time to ask for a testimonial…If they seem unsure about what to do, offer to draft a few sentences for their approval.
“And after you’ve got a testimonial from a client, remember to thank them – what they’ve just given you could bring in thousands of pounds of new business.”
Clients are often only too happy to provide a testimonial and their reward can be seeing their chosen words proudly displayed in presentation folders in business reception areas and meeting rooms as well as online channels – on websites and within newsletters for example.
They can also add credibility to proposals and tenders, minimising the risk customers may feel when purchasing for the first time.
Creating a success story
A particularly good testimonial can often be expanded upon and many clients won’t object to their testimonial being the basis of a more detailed success story to describe how you have helped them.
Azets welcomes debt advisory specialist to North West 
HMRC warns of Self Assessment scams 
Inflation rose to 3.8% in July