Technology marketing specialist appointed by traffic systems firm

High Peak (SK13) based technology marketing agency, FIG, has appointed by SRL Traffic Systems to support its growth objectives and build its presence across the UK and Ireland.

A technology, manufacturing and industrial marketing specialist, FIG began SRL’s campaign in May, with an integrated programme promoting the 150% growth of SRL’s variable message sign (VMS) fleet and its team expansion.

The initial campaign achieved blanket coverage across the traffic management trade press and included social media and email marketing.  It will be followed by initiatives to help raise the profile of the Cheshire based firm and build awareness of the diversity of its intelligent transport system (ITS) solutions and services.

SRL Traffic Systems is one of the country’s leading mobile ITS firms. FIG was selected as SRL’s retained marketing agency as a result of FIG’s strong track-record in the technology sector, and in particular the ITS sector where the agency has worked for over 10 years.

Said SRL’s commercial director, Alison Spooner: 

It’s unusual to find an agency with such expertise in the ITS sector, and this allows FIG a unique understanding of our technology and how best to promote our offer within this extremely competitive market.  Its industry contacts are second-to-none.”

Added FIG’s managing director, Helen Duncan (pictured):

In addition to our ITS expertise, over the years the FIG team has built a genuine passion for the sector, and is excited about partnering with SRL to help it achieve its ambitious plans.”