With 2013 fast approaching and plans already taking shape for next years marketing activity – can you widen your marketing reach by improving your on-line engagement ?
Websites have almost become a mandatory along with business cards and comp slips. But there is more to just having a website. Having the right on-line strategy in place could open more doors and expose your brand, product or service to more enquiries and customers. From simple social media engagement to ensuring your website can be found in the search engines by optimising your site.
It’s been said many times but new customers and a global market are literally accessible through your PC or laptop. It’s the big idea, creativity, product and service – the channels are now all there for engagement and no longer fixed to just radio and television for mass communications.
We have just scratched the surface of the power of the internet and mobile for business. With ever growing numbers of people engaging with social media, blogs and video content – the internet is powerful and provides valuable opportunities for anyone wanting to engage and change thier approach to marketing communications from the one man band through to the multinational.
Next time you are on a train platform or airport terminal just observe and notice that we are all engaging on-line more than ever via tablets and smartphones. You can connect with people more than the traditional 7 hours a day, its an instant media. Clearly some see this as a positive and some a negative and sure we will see the rules of engagement and expectations in the workplace change as technology and communications evolve.
Do you check your work emails throughout the evening or just before bed ?
Youtube is now the 2nd largest search engine (Google being number 1) – video content is a very effective way to promote your brand, product or service. The advent of ‘how to’ video has meant YouTube has become an excellent source of information utilising the power of video – easy to watch, understand and implement. It doesn’t have to be high value costly production – if it answers a problem, question or issue in a simple and easy to understand format – you get buy in.
If Facebook was a country it would be the third largest – thats alot of users !
Its a fascinating time for communications and one that with a ittle planning can evolve and develop your business. There are many ‘rules’ of engagement – what to say, when and how to respond especially on Twitter – which social media tools do you choose and can you plan what you want to say – these all go to developing and planning your on-line presence.
Below are a couple of interesting (short) videos just highlighting some of the stats and numbers through on-line engagement.