Stockport retail group takes 25% stake in Manchester digital agency

Stockport retail group, Parfetts, has taken a 25% in Manchester digital agency Pixel as part of a strategic investment to develop new technology for stores and shoppers.

The investment by Parfetts follows over a decade of working with Pixel on developing its own digital platforms that have seen ecommerce orders reach 40% of sales for the group. The deal will enable both companies to closely partner of development of new mobile and online platforms for the retail sector.

Commenting on the move, Guy Swindell, joint managing director of Parfetts, said:

“Pixel is a long-standing and trusted partner for Parfetts. We’ve made a strategic investment to help us accelerate our plans and develop new technology that will raise the bar for retailers and shoppers alike. Working together, we are confident we can lead the industry in this area.”

Pixel is a Manchester-based digital studio that specialises in the design, development, and architecture of custom-made online applications. The team of 15 works with clients from start-ups to multi-national brands. Ben Price, managing director of Pixel, said:

“It’s great that a client relationship has evolved over time, and Parfetts has the confidence to invest in our business to help drive digital transformation in the wholesale and convenience sector. We have big plans for the partnership and look forward to sharing more over the coming months.”

In a further investment in its digital offering, Parfetts have also announced the appointment of Mel Bruton as digital marketing manager as part of an expansion of its existing marketing team, who brings over eight years of experience across the corporate and retail sectors.

Guy Swindell added:

“Mel brings a wealth of experience to her new role. Over 40% of our sales are now generated online so it is an important channel for us. But it isn’t all about online ordering, we want to continue to develop our digital channels to drive customers to our retailers’ stores. We are  developing new services that will open up new sales channels and opportunities for our customers.”

Pictured: L-R: Matt Price, Mel Bruton, Ben Price, Simon Hardisty.