Fashion retailer, New Look, is to invest £3.3 million into its stores across Greater Manchester, including at Stockport Retail Park, to trial initiatives that could be rolled out nationally.
The retailer has 20 stores across the city-region, which will see investment over the next 12 months to trial measures that can be a blueprint for improving its entire portfolio across the country. Planned investment will include boosting the in-store experience, as well as improved merchandising and interactive displays to integrate its online and bricks-and-mortar offer.
The retailer also plans to implement improved technology in its systems, such as through how it processes returns and click-and-collect online ordering.
New Look CEO, Helen Connolly said:
“We’ve always been very proud to have a strong presence on British high streets, ever since we opened our doors over 50 years ago.
“This investment programme is an exciting step for us in how we can continue to elevate the shopping experience for our customers, while bringing them fantastic quality products and creating future growth for New Look.”
Elaine Cartwright, Retail Director, commented:
“With over 20 stores in the surrounding area, Manchester is the perfect location for us to trial these exciting new initiatives and turn up the dial on our omnichannel offer.
“I am looking forward to working with colleagues to implement our plans and see which experiences add the most value to our customers.”
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