Stockport lender to sponsor new Channel 4 property series

Stockport based specialist lender, Together, has been announced as the sponsor for a new property television series set to be broadcast on Channel 4.

The auction finance specialist, based in Cheadle, has provided a commercial loan for contestants of the show, titled The Great House Giveaway, to buy properties at auctions around the UK. Each TV episode will bring together teams of two people who have never met – and never owned their own homes before – who will be given a set budget and six months to refurbish their property before selling it. They will keep any money they make.

The show is produced by Welsh production company, Chwarel, and is an English-language version of Ty am ddim (A house for free) which was broadcast in Welsh on S4C in 2019. The Great House Giveaway will be fronted by former Brookside actor, and property developer, Simon O’Brien.

As part of the sponsorship deal, the Stockport lender was given exclusive access to film behind-the-scenes footage, which will appear on its website and social media channels after the series starts next month. Chris Baguley, commercial managing director at Together, said:

This is a fantastic new format and a series that we’re proud to sponsor. As one of the leading players in auction finance, and our long-standing record in supporting the market, it was the obvious fit for our brand.

“We’re really excited to see the series when it airs and wish all the contestants the best of luck!”

Sioned Wyn, director at production house Chwarel said:

The Great House Giveaway will be the only national TV property format in which you don’t have to own a house or have the money to buy a house in order to get on the programme. It’s a chance to get on the housing ladder.

“Renovation is not for the faint hearted.  And doing it with a complete stranger makes it even harder. But we’ve really enjoyed working with all the contestants, Channel 4 and our sponsors Together to create this kind of aspirational television.”

The Great House Giveaway, hosted by Simon O’Brien will be broadcast on Channel 4 five-days-a-week later this year.