Stockport digital agency launch website for coding reporting platform

Stockport digital agency, Northern Comfort, today announced the launch of a new website for reporting platform, Plandek.com.

Since the site went live, Plandek have reported an increase in conversion rates as a result of the new design.  Plandek is an Agile reporting platform whose software allows companies to identify how their coding teams can be made more efficient.

Northern Comfort founder, Rob Dobson said:

The Plandek platform offers a huge range of customisable features for a variety of users, so it was important for us to glean the key benefits to all users and display these on the homepage, before providing gateways to rich, person-specific content. We also added animated modules throughout the site, to help to break down content-heavy sections into digestible chunks.”

Plandek’s Digital Marketing Manager, Darina Lysenko, said:

Northern Comfort brought in some great insights and expertise, helping deliver a website that is easy to navigate, intuitive and converts well. Our audience is very niche, but we managed to communicate our product and USPs well. The website is getting very good traction – we’ve already had some good quality registrations and are expecting further growth.”

Following the new website going live, Northern Comfort is continuing to work with Plandek to optimise the site further, using real time user-data, heatmaps, A/B testing and user videos to inform any further changes.

Rob Dobson said of the continued support from the Stockport digital agency:

The word ‘collaborative’ is over-used by digital agencies, but we pride ourselves on being super proactive with our retained clients. For us, that means really getting under the hood when our websites launch, to see what live users are up to. I feel confident we’ll be able to deliver more, meaningful results for Plandek in the New Year.”