Stockport design agency hired by Reebok to relaunch OPUS

Adam Slater, Creative Partner of Tangent Design said: “Tangent has been lucky enough to work with Reebok for the last four years, but the opportunity to help launch their Opus sneaker franchise globally marks our biggest project with the brand to date. Working with a brand that’s both rich with heritage and design innovation, as well as being bold and rebellious in their marketing, is incredibly exciting and this campaign gave us the opportunity to push the boundaries creatively. Our brief was to tell the story of the Opus franchise across multiple channels including retail, social and PR. The story was told across three chapters so the biggest challenge was to keep the audience engaged and excited, which we hopefully achieved by rooting the creative strategy in insight and making the story relevant to today’s sneakerhead audience. 2018 has been Tangent’s busiest year to date with us picking up more briefs than ever before and expanding the team by four new members. “