Stockport creative agency signs new content creator

Stockport-based creative agency IPOS has signed a new content creator to its ENGAGE & Talent division, Natasha Oyule Muchura, taking its combined reach of creators to 3.5 million people.

IPOS ENGAGE & Talent first worked with Natasha (@oyulemuchura) on a gifting campaign in 2023 which received an engagement of 82.3%, far above the industry average, and allowed the agency to negotiate an ambassador partnership between Natasha and the brand, The Slow Love, as a result of the viral campaign.

Izzy Field, head of IPOS ENGAGE & Talent, said:

“Natasha is still at the start of her career as a content creator, but she has already worked with global brands and created incredible campaigns that have reached huge audiences. By representing Natasha, we will build on this impressive start and introduce her to relevant brands and opportunities that will help her to grow her influence even further.

“We also plan to build more brand ambassadorships for all our creators, which can be a great way to garner trust among brands’ target audiences, through activities such as events, creator edits, giveaways and competitions.”

Natasha Oyule Muchura commented:

“Izzy was one of the first people who saw the hard work I was putting in at the start of my content creation journey and believed in me, so I am thrilled to join the IPOS ENGAGE & Talent community. I can’t wait to see what awesomeness is in store! I love the team’s holistic and personal approach and the care they take to make creators feel at ease and to understand the industry. I’m excited to work together to build on my craft and personal brand, as well as developing my career goals and aspirations.”

The partnership follows the launch of IPOS ENGAGE & Talent’s Creator Hub, designed to bring brands and fashion influencers together. Creators of all sizes can join the community for free by sending a direct message to IPOS via Instagram and completing a short form. The Creator Hub will become a diverse database of fashion content creators from nano to macro influencers which IPOS can use with brands that are looking to collaborate with creators on campaigns of varying sizes.