Stockport County Pioneering New Sponsorship Deal

Stockport County has raised the roof with a new ‘Pioneering’ sponsorship deal to take them into 2020.

The club has announced a major three-year sponsorship deal with Stockport based Pioneer Group to include the Cheadle End roof, naming rights and County’s brand new away shirt.

Pioneer, a national company with their head office at S Park just off the M60, have signed a deal to sponsor the club until 2020.

Stockport County in sponsorship with Pioneer Group – Pic shows (L-R) Chris Appleyard, Sam Minihan & Connor Hampson

The company’s logo will feature on the Stockport County away shirt for the next three seasons. It will be blazoned across the front and on the roof of the Cheadle End where the new advert will be clearly visible to aircraft using Manchester International Airport. 

The Cheadle End will be formally renamed the Pioneer Group Cheadle End, and the company will also be County’s Official Technology Partner for the next three seasons.

There are clauses for an increase in the value of the deal when Stockport County gain promotion to the National League and then back into the Football League.

Stockport County Commercial Manager Simon Dawson said:

“This is one of the biggest deals we have been able to agree at this football club since dropping out of the Football League.  The commitment from Pioneer is a tremendous vote of confidence in our club and I’m delighted we are entering into a long-term relationship with such a dynamic company, based right here in Stockport.”

Pioneer Group are to sponsor Cheadle End stand and the roof at Stockport County

Pioneer Group Director Chris Appleyard said:

“We know there is something special happening at this football club and we want to be part of that.  The next three years at Edgeley Park look really exciting so it makes sense to tie into a long-term deal.

“Pioneer Group has unique expertise in IT, AV and Electrical projects, delivering large scale projects from Wifi networks to digital signage roll-outs and networking solutions for corporate and home environments. This is a great opportunity to get our name out to an even larger audience.”

Digital innovators Pioneer work in a number of sectors from providing fast-food kiosks to stadium-wide infrastructure for connected arenas.  They also work alongside house builders to offer home entertainment solutions which are second to none.

Stockport County Chairman Richard Park said:

“For Pioneer to put their logo on the roof of the Pioneer Group Cheadle End is a really visible statement of intent. This is one of the biggest deals during my time on the Board of the football club and it once again demonstrates the confidence that people have in us to deliver on our five-year objectives.”

Chris added:

“We’re so proud to have our name associated with the Cheadle End – it’s the heartbeat of this football club and it will always be known as the Cheadle End. We could’ve tried for the Pioneer Group Stand, but in light of the club’s history and heritage I was anxious to respect the fans and make sure the naming deal was appropriate.”