Stockport County sponsor launches promo celebrating the town and next generation of fans

Brand creative and performance agency, GROFU has unveiled a new “We are the heart on your sleeve” visual campaign to help launch Stockport County’s new home kit for the 2026/27 season.

GROFU, which is Stockport County’s official shirt sleeve sponsor for the season, brought the new strip to life for the campaign with a 50-second video released on 5th July when the new season’s kit was officially revealed.

The clip, available to view on the GROFU website, was shot across just a few days with the GROFU creative team and special effects experts who were able to overcome a short turnaround time and guarantee the new kit itself was kept strictly under wraps while on location. 

the team used a range of technical plug-ins alongside footage shot on location to capture the true spirit of the new kit and place it amongst some of Stockport’s most iconic landmarks. 

Leif Johnson, GROFU’s Creative Director said:

“We wanted to get out into the heart of the community with this shoot, but that also posed its challenges with the kit itself under embargo and us only getting our hands on it five days before it went on sale.

“With a meticulous pre-production and workflow process that involved a series of test shoots to refine how we best utilised the tech available to us, we were able to ensure a smooth shoot and post-production stage to accompany County’s own official kit launch.” 

With the help of a special effects team to aid on-location shooting, much of the troubleshooting was wrapped up in pre-production, guiding how the footage was shot, how it could best stay true to the storyboard, and how it could be delivered on-time in post.

Patrick McFadden, Managing Director at the Stockport based agency added:

“We’re proud to be sponsoring Stockport County again for the forthcoming season. Through the partnership we wanted to not only get behind the team for the season, but also show what we’re about as a marketing agency, using leading technology to create an elite level kit launch.

“At GROFU we have a growing team that have been empowered by how you can utilise creative technology effectively to improve workflow, overcome challenges and produce a premium product, with this shoot proving to be a perfect example of that.”