Stockport County bolster ambitions with board appointment

Stockport County Football Club has announced the appointment of sports marketing and commercial executive, Matt McKie, as Non-Executive Director.

The strategic appointment aims to continue to fuel the club’s ambitious off-field growth strategy.

McKie has previously held leadership roles at EA Sports FIFA, Nike, The International Olympic Committee and Manchester United, and will bring his experience to the board to support the club’s brand, marketing, and digital operations. His primary focus will be to unlock commercial revenue growth to support County’s aspirations both on and off the pitch.

This appointment underscores Stockport County’s commitment to continuous improvement across all operations, ensuring the Club is equipped to compete at the highest levels off the pitch and build a strong foundation for continued on-field success.

In his role, McKie will oversee several growth-focused projects, while also actively participating in board meetings and broader strategic discussions. He will also provide coaching and mentorship to the Club’s marketing and commercial staff, supporting the Club in fostering a culture of innovation and excellence.

Matt McKie commented:

“It’s a genuine privilege to join Stockport County as a Non-Executive Director at such a pivotal time. The Club’s history is incredibly rich, but it truly feels like the most exciting chapter is currently being written. County’s incredible recent trajectory is also converging with the town’s regeneration. This is a once-in-a-lifetime chance for the Club and the community to rise together and establish themselves on the national sporting and cultural stage.”

Club CEO, Simon Wilson added:

“We are delighted that Matt has accepted our offer to join the executive board and help accelerate our off-field development. As we aim for the Championship and beyond, a forward-thinking approach to our commercial operations is crucial to compete effectively. Matt’s appointment marks a significant step forward towards achieving this.

“His impact has already been felt in his initial weeks with us; his innovative thinking, creativity, and deep understanding of the commercial side of the game make him an invaluable addition to the board.”