Following a significant increase in consumers browsing and booking travel products via their mobile devices, Stockport based On the Beach has launched its first ever mobile optimised site.
Customers are now able to search and book any combination of thousands of flights, hotels and transfers on a fully optimised standalone smartphone website. Following extensive testing with customers, users are now automatically redirected to the appropriate version of the site depending on the type of device they are using.
Since Boxing Day, On the Beach has seen a 130% increase in mobile visits versus last year. The new mobile site has resulted in the conversion rate of customers using smartphones to increase more than 50% over the same period.
The mobile site has been developed in-house by On the Beach’s experienced development team, and is one of the first steps in a number of smartphone and tablet initiatives due to land in 2014.
Phase one of the site features On the Beach’s new cleaner and brighter design language and easy to use search and book functionality. The in-house customer experience team has conducted extensive usability tests with customers to help shape the site design, and future features. In the future customers can look forward to a more personalised, seamless experience, whichever device they choose to browse the website.
Chris Dalrymple, Head of Ecommerce at On the Beach comments,
“Having designed and built our mobile site in-house enables us to constantly work on improving the user experience and implement our ambitious development plans. The new mobile optimised site gives consumers the opportunity to book on the move, making it easier than ever to find the perfect beach holiday.”
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