Stockport Accountants win 2020 innovation award

Stockport based Hallidays are no strangers to awards but this year’s 2020 Innovation Awards delivered a shock when, following a surprise nomination for ‘Marketing Firm of the Year’ they were the clear winners!

Hallidays Directors attending the award ceremony were bowled over by the award which is recognition of Hallidays investment in Marketing over the past 10 years. The 2020 Innovation Awards honour the success and achievements within the accounting profession, focusing on innovation and creativity.

Managing Director, Nigel Bennett said,

“Wow! Hallidays have won a few awards but that is the first time we have won an award we didn’t know we had been entered for. I guess that is indicative of why we won it.

“I know Hallidays have been delivering for many years but we are a firm of accountants and we weren’t great at explaining to people how we REALLY ARE different and that our purpose of ‘Support and Growth’ (formulated by our team) isn’t just words – it is what we live by. Accountants are introverted self-effacing people – luckily for us marketing people aren’t so inhibited. 🙂  Fantastic job Marketing Team!”

Marketing Manager Jane Bennett – joined Hallidays over 10 years ago at which time Hallidays were relying on their long standing history since 1843 to market develop the business and comments:

“By becoming far more proactive and introducing initiatives such as customer surveys and acting on the feedback, our marketing has been far more strategic, acting upon findings and results. Hallidays latest quarterly customer satisfactions scores show how hard they work to support their clients and help them grow.”  

Hallidays have introduced business development events to provide businesses with the tools they need to grow. The regular ‘Business AM’ sessions have proved a big hit with their clients where feedback shows they are valued and inspire senior management to improve and grow both themselves and their businesses.

The next Business AM event takes place on Tuesday 24^th November, focusing on ‘What Drives Growth?’ and is free for first time attendees.  For further details please see http://www.hallidays.co.uk/events

Another success for Hallidays communications plan has been the introduction of their ‘Business One Page Plan’ for their clients which gives a monthly overview of the key performance information to transform business profits, making it easy for businesses to monitor their success and take action to improve their performance and grow when they need to.

To find out more please read http://www.hallidays.co.uk/services/business-growth

Hallidays team members developed the business’s mission, vision and values from which they coalesced everything Hallidays is about into two words ‘Support and Growth’, now embedded in everything they do.