Three Stockport businesses have connected for the first time to create a marketing campaign produced wholly in Stockport, including a TV commercial airing this week.
Marketing Stockport member Starkey Technologies commissioned neighbour Juiced Orange Marketing to create a marketing campaign with a three-fold objective:
- to provide Starkey with a competitive edge over their competitors
- to provide a consumer-facing marketing solution for their customer audiologists
- to sell more products
‘I’m back’, a marketing campaign in-a-box, focusses on the positive impact hearing devices can have for the user and depicts a real-life case study – ‘Ian’s story’- addressing the issues first hand that are so often the barriers to seeking help and advice.
Offline media – advertising templates, posters, brochures and direct
mail – are supported online by a dedicated website: www.imback.tv
and a television campaign created and produced by Stockport based
Acrobat TV.
Juiced Orange’s Dominic Marsden explained the rationale behind
‘I’m back’:
“Around 1 in 7 people in the UK are affected by impaired hearing and
yet data shows us that it can take between 7 and 10 years to get from
‘denial’ to ‘acceptance’ and seek help.
“ ’I’m back’ uses Ian’s Story – a true account of a musician (in this
case a drummer) – whose profession has affected his ability to hear;
Ian has first-hand experience of the effect poor hearing has had on
his personal, business, family and social life. And for many years he
was in denial, not wanting to admit any ‘weakness’ and where vanity played a part too.
“Once Ian had reached the ‘acceptance’ stage and sought advice from his audiologist, he was fitted with discreet and invisible hearing aids that gave him his life back”.
To find out more visit www.imback.tv
www.juicedorange.co.uk www.imback.tv www.acrobat-tv.co.uk
Summer of promotions for Stockport firm 
Platform81 welcomes five new starters 
Future makes it beautiful with a new brand positioning and website