SOUTER PR SHORTLISTED FOR CIPR PRide AWARD

Souter PR has been shortlisted for an award at the 2013 CIPR North West PRide Awards, announced today.  The Stockport agency has been nominated in the Best Healthcare Campaign category.

This year marks the tenth anniversary of the CIPR PRide awards that will take place on November 13th at The Point at Lancashire CCC.

The nomination recognises the agency’s first ever national lobbying campaign for leading specialist dental litigation firm Dental Law Partnership.

Called Bridge the Gap it raised awareness of the fact that dentists do not have to be insured by law to practice and called for change www.btgcampaign.co.uk

        “It has been an amazing journey and taken us to the top
        tier of UK dental healthcare policy making,”
        said MD Sue Souter.

        Website, social media, news items, patient case
        studies, presentations to government, letters to MPs,
        several consultation contributions to the Department of
        Health, plus a recent Channel 5 Cowboy Traders
        expose has kept the heat on over 18 months and the
        law is expected to change in October this year.

        Sue added:

        “Obviously there were lots of other stakeholders looking
        to change this situation, but our campaign became the
        national ‘patients’ voice and got considerable attention.
        It allowed our client to champion the issue and
        reaffirmed their market leading position. It also put right
        a serious little known wrong, which has been very
        satisfying to be involved in.”

        The CIPR PRide Awards recognise the outstanding
        talents and achievements of public relations
        practitioners across the UK’s regions and nations. They
        are the most prestigious and rigorous awards of their
        kind.

Commenting on this year’s shortlist announcement, CIPR President Sue Wolstenhome FCIPR, said:

“The CIPR PRide Awards celebrate the very best in public relations from across the UK’s regions and nations. This year’s entries were all of an incredibly high standard, highlighting the industry-leading work that is taking place right across the UK. I would like to congratulate all of those who have been shortlisted for an award; their success demonstrates their exemplary achievements in such a thriving profession, and recognises the impact they have made.”

The Chartered Institute of Public Relations – CIPR – is the professional body for public relations practitioners in the UK. With over 10,000 members involved in all aspects of the public relations profession, it is the largest body of its type in Europe. The CIPR advances the public relations profession in the UK by making its members accountable through a code of conduct, developing policies for the public relations profession, representing its members and raising standards through education and training. For further information, visit the CIPR website.

The CIPR PRide Awards is the only UK-wide awards scheme that recognises excellence in public relations and communications work across Scotland, Wales, Northern Ireland and the English regions. Now in its 10th year, the CIPR PRide Awards grow year-on-year as consultancies and organisations increasingly recognise the benefits of industry awards, and past winners continue to reap the benefits of receiving one.

Alongside CIPR Scotland, CIPR Wales/Cymru and CIPR Northern Ireland, taking part in the 2013 CIPR PRide Awards are East Anglia, Home Counties South, Midlands, North West, North West, Thames and Chiltern, West of England, Wessex and Channel Islands, and Yorkshire and Lincolnshire.