Seven big in-house marketing challenges

The prominence of agencies in today’s digital marketing ecosystem is not surprising: the digital marketing landscape is so complex and seemingly all-encompassing that moving forward alone simply doesn’t seem like a viable option.

Agencies aren’t perfect, however, and companies that believe they can simply outsource digital marketing to another firm often learn the hard way that it’s not so simple.

No two businesses are the same, so what gets outsourced and what remains in-house will obviously vary from company to company. But all businesses with in-house marketing staff face many of the same challenges.

Here are seven of the most painful:

1. Recruiting

2. Insufficient training and mentoring

3. Lack of strategic direction

4. Bandwidth constraints

5. Staying ahead of the curve

6. Funding for technology

7. Unrealistic expectations

Find out more from Patricio Robles at Econsultancy – excellence advice for digital marketers

To be sure, companies that rely on agencies frequently come to the table with unrealistic expectations, but for obvious reasons, in-house marketing teams often have less of an ability to push back against expectations that reasonably can’t be met.