Robinsons celebrate International Beer Day with Brüh

Stockport based Robinsons Brewery are supporting their pubs on International Beer Day by giving away free pints of their brand new lager, Brüh.

The promotion coincides with International Beer Day 2022 and will run from Friday 5^th August – Sunday 7^th August to help launch the new brewhouse continental lager from the brewery, best known for its cask ale.

David Bremner, Director of Marketing explained the new product, and its branding:

“Brüh joins the Robinsons collection as an easy drinking continental lager, and we’re really excited for our customers to try it!

“Sitting next to Pitch (Robinsons’ latest stout), Hopnik Citra and Helles, the branding uses block colour, bold fonts, and contemporary design to create striking standout on the bar. Geometric patterns and the dynamism of the lines hint at the process behind the beer; the movement of the water, the ingredients, the change in temperature. These geometric graphics are built around a central illustration that closely links to the brew.”

The family brewers are inviting everyone to get into the Beer Day spirit and enjoy a free pint of the new 4.1% lager to celebrate in over 60 of their pubs across the North-west and North Wales.

Originally started in California, Beer Day was created to celebrate the craft of brewing and with the intention of showing appreciation for those involved in the making of beer.