Record UK and Ireland results for JYSK

Despite a challenging time for retail, Danish retailer JYSK, which has its UK & Ireland headquarters in Hazel Grove, has announced a second year record results for the region in the 2020-21 financial year.

While traditional retail has been impacted by repeated lockdowns and store closures, the furniture and homewares brand has seen customer numbers increase 30%, thanks to focused marketing campaigns and the opening of a number of new stores, including in Stockport, and now has 25 outlets in the UK.

Total sales in the UK and Ireland topped a record €68.9 million, an increase of 67% on the previous year, and has seen all staff rewarded with a bonus of almost £2400.

Country manager JYSK UK & Ireland, Roni Tuominen said:

“We are delighted to be announcing today that JYSK is a retail success story. Whilst it was been another tough year for retail in many ways, we are very pleased with the results of our continued investment in growing JYSK’s geographical – and digital – footprint. In Ireland, we were able to contribute positive EBIT for our second financial year in the row. In the UK, we have contributed positive EBIT for the first time which is a huge achievement considering five out of 12 months our stores were closed. Following last year’s turnaround project to merge the UK and Ireland organizations we have seen the initial trend for growth continue. Our investment in people and bricks and mortar stores remains our priority to make JYSK the UK’s number one shopping destination for home décor and furniture.”

“It was also a great privilege to be able to implement our Industry leading retail reward scheme where all full-time employees received an average bonus payment of £2397 / €2539. It is rewarding to acknowledge their hard work throughout the year, especially during the challenging periods with extended lockdowns where they proved they were agile and flexible in helping us to find creative solutions to service our customers”. 

Following a second year of turnover growth, JYSK, pronounced YOOSK, plans to forge ahead with further store openings in 2021-22, adding a further 14 stores in the UK and Ireland, thanks to a strong appetite for Danish-inspired hygge interiors.

The strong results in the UK & Ireland are part of a wider success story for the brand worldwide, with JYSK operation over 3000 stores in 50 countries; worldwide the brand recorded recover turnover of €4.3 billion thanks to combined strength in both physical and digital retail spaces.