Rebrand for Stockport headquartered conveyancing group

The Stockport headquartered conveyancing group which includes ONP Solicitors has rebranded to Movera, formerly ONP Group.

The Movera umbrella includes ONP Solicitors (based at 2 Stockport Exchange in the town centre), Cavendish Legal Group (CLG), Grindeys Conveyancing, LMS, Conveyancing Alliance (CAL), Broker Conveyancing and Lavatech, and is among the largest conveyancing specialist law firms in the UK. Businesses in the group will continue to operate independently under their existing brands.

Manchester-based agency, Code, delivered the rebrand for Movera, which aims to captures the group’s heritage and professionalism while also communicating its use of innovative technology.

Chris Heg, Creative Director at Code said:

“The process of creating Movera was so rewarding. Some of the brands in the group are over 100 years old, whilst others more so in their infancy. They are a collective of different, but complimentary businesses, and our job was to find the threads that tied them together, to create something new that each business could see a bit of themselves in.  

“Ultimately, the project wasn’t just about designing a new brand identity, but creating something special and unique that everyone could buy into.”  

Waseem Haq, Chief Digital Officer at Movera added:

“Working with Code on our brand identity has meant that each of the companies in our group has spent time with the team, to explain what they care about, and what they want to bring to the table for the new brand. This has meant our colleagues have been fully involved in the process, ensuring the brand represents them, and they’re not just seeing it for the first time at launch.  

“The project has helped better understand how our businesses complement each other, aligning the core elements of our business, and now we feel confident about taking the brand forward to investors, partners, and our colleagues.”