Online beauty brand expands footprint at Stanley Green Business Park

Online brand, Beauty Works, has expanded operations at Orbit Development’s Stanley Green Business Park, following an explosion in sales and profits during lockdown.

The new leasing deal on a neighbouring warehouse unit for the luxury hair extensions and accessories brand increases Beauty Works footprint in Handforth to 21,955 sq ft. 10 to 15 new hires at the firm are now expected over the next 12 months following the expansion. The online beauty brand has set up an dedicated ‘goods in’ warehouse to better manage the volume of products more efficiently following the increase in demand as more people chose to shop online during coronavirus restrictions.

Martin Williams, Beauty Works Operations Manager, commented:

Once we saw how well sales were doing we knew efficient shipping was the next priority so we spoke to Orbit and asked them to help us find the space we needed. They worked quickly on a solution and offered a timeline to suit for taking on the extra lease.

“We have been established on Stanley Green for the last 10 years so it was great just to extend our presence here with the least possible disruption to the business.  It enabled us to scale up quickly to capitalise on the sales uplift. We are one of those lucky companies that has enjoyed growth during the pandemic and we are looking forward to more success in 2021.”

The company was founded in July 2010 by Penelope Cheshire and has become one of the world’s most successful beauty brands, with distributors in the US, Europe and the Middle East.  It was sold to American brand, BIG (Beauty Industry Group) in December last year, whose parent company is Eco Trading Europe Limited) with Penelope retaining her position as UK Managing Director and keeping the UK base in the North West.

Beauty Works sells styling tools and after-care products as well as its best in class hair extensions and the company is a multiple award winner, boasting Nicole Scherzinger, Olivia Palermo, Bella Hadid and Dame Joan Collins as clients. 

Dean Richards, Leasing Director at Orbit Developments, commented:

Beauty Works is a fantastic success story and we were delighted to be able to accommodate their expansion needs, so close to their existing space on Stanley Green. It is a great example of how we can collaborate to make things happen quickly and further grow our relationship with them.”

Stanley Green Business Park is a mixed use development in Handforth, which benefits from proximity to the A34 bypass and South Manchester areas and has attracted a variety of retail, trade, industrial and office users. It sits close to the Handforth Dean Retail Park with M & S, Tesco, Boots, Next and Costa Coffee outlets.

Image: Dean Richards, Leasing Director at Orbit Developments (L) and Beauty Works Operations Manager, Dean Williams (R) on site at Stanley Green Business Park.