OLIVER JAMES ASSOCIATES TAKES A FRESH APPROACH

Global recruitment agency Oliver James Associates has appointed the fresh Group for ongoing rebrand
work.

Oliver James Associates is one of the leading recruitment specialists for the financial services and insurance sectors both nationally and globally. Following their recent win at the M.E.N business of the year awards they have appointed The fresh Group to review their positioning, vision and values as part of a company rebrand and to improve consistency of brand communications across their global offices.

fresh will introduce a tiered strategy which will involve stakeholder interviews and research into their current position in the market. The feedback gained will drive the look and feel for their new brand which will be rolled out across their website and other marketing platforms.

Claudine Edwards, Marketing and PR Manager at Oliver James Associates said

“We are very impressed with what fresh have proposed to us and we are eager to be working together on this
project. fresh understand where we want to go with the business and are experts when it comes
to creative strategy and delivery”.

Patrick Howells, Managing Director at fresh commented,

“We are excited to be working with Oliver James, assisting them with assessing their current brand and positioning within the market place and strengthening their presence globally. This project enables fresh the opportunity to showcase skills in addition to that of video, digital and events.”

Oliver James has offices globally in London, Manchester, Zurich and Hong Kong and will open their Amsterdam office at the beginning of February this year.