NEW RETAIL CAMPAIGN FOR MANCHESTER AIRPORT GROUP

MANCHESTER AIRPORTS GROUP (MAG) LAUNCHES NEW RETAIL MARKETING CAMPAIGN

With all of its airports in peak summer season, M.A.G’s retail team has launched a targeted marketing campaign to inform its 48.5 million annual passengers of the benefits of shopping, eating and drinking at its four airports.

The multi-channel campaign will highlight the breadth of the retail offering at Manchester Airport, London Stansted, East Midlands and Bournemouth Airport, to a wide range of consumers spanning families, couples and business travellers.

The campaign launched this week and is centred on the theme of “your time”. It showcases all elements of the retail and food & beverage offering and encourages passengers to take advantage of a range of exclusive offers, deals and time-saving shopping whilst at the airports.

Across its four UK airports, M.A.G offers a diverse range of shops and food and beverage outlets, including Hamleys, James Martin’s Kitchen, Boux Avenue, and Starbucks. Digital advertising screens (concepts attached) are at the forefront of the campaign, which will engage potential customers as they journey through the airports. In addition, promotional staff will issue a voucher book to passengers enabling them to take advantage of free children’s meals and money off deals in duty free.

M.A.G’s Head of Marketing, Chris Barker, said: “Across our four airports, this is set to be our busiest summer ever and is therefore the ideal time to launch our biggest retail campaign of the year.

“Many passengers are unaware of the full scale of the offering across our sites and the money that can be saved through our retail concessions – be it on sunglasses or refreshments. The interactive and informative nature of the campaign will hopefully drive awareness of this with passengers and ensure their holiday gets off to the best possible start. ”

The campaign will run all summer, culminating in the re-launch of a new World Duty Free store in Terminal Two in September at Manchester Airport.