In the latest news from online provider *Bakery Info, the bakery said it saw a significant growth opportunity within the free-from bakery category, which has been in growth by 28% in the last year, according to the firm.
Martin Garlick, category director of Allied Bakeries, said:
“Penetration for free-from bakery now exceeds 8% of the population. It accounts for about 1% of bakery, but remains a strong growth engine, adding £10.3m in sales in the past year.
“With consumers shopping for a single solution that meets the needs of their entire family – including those with dietary allergy or intolerance – it’s clear that this is a segment of the market that will continue to grow.”
Nick Law, operations manager at the bakery, said:
“Burgen is doing extremely well; it is the first time we have entered the gluten-free market and it is really important we have a brand in there which will appeal to the consumers that are looking for those products.
“We’ve used Burgen for that launch because of its credibility with consumers for value-added health-related products, so we have high hopes for that.”
The company is currently buying in the products from a third party, due to the fact the Allied bread plants are not 100% free of gluten and has extended its thins range, launching a new Burger Thins product as it claims traditional burger buns have been losing volume.
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