NEW CHAMBER PRESIDENT HOSTS SEMINAR AT ROBINSON’S VISITOR CENTRE

Marketing Stockport members, Frederic Robinson and Souter PR, are continuing to develop a successful working partnership, as Robinsons Brewery’s state-of-the-art visitors’ centre was the venue of choice for the latest course from Souter PR’s Content Academy.

The seminar, led by PR expert Sue Souter, was aimed at senior managers and marketers looking to introduce or improve an existing content-led marketing and communications strategy.

Sue Souter (pictured centre) with the Content Academy team

Sue provided guidance on how to use a content strategy to support business planning, how to develop a story-telling culture in your organisation and put the right people at the heart of it all.

The attendees were asked to look at a number of issues including the strengths and weaknesses of their websites, the aims of their businesses and the needs of their customers.

Sue has been working in content-driven campaigning for over 25 years, delivering story-based programmes for some of the UK’s biggest brands and organisations. For the last 11 years she has run her own award-winning agency, Souter PR. During this time she has witnessed the steady increase in importance of delivering great content and the opportunities presented by the demand for stories from under-resourced media outlets. She is also Stockport President of Greater Manchester Chamber of Commerce.

The Content Academy is a professional training ‘school’ designed to help businesses become better producers and publishers of their own content. Sue launched the academy last year along with other experienced professionals from newspapers, broadcasting, video production, public relations and social media. The emphasis is on helping businesses drive a continuous flow of fresh, interesting and well-produced content to promote products and services. The trainers continue to work in their respective fields and so can provide the latest expertise, proven to deal with real life business challenges.

For more information on the Content Academy and the courses available go to http://www.souterpr.co.uk/contentacademy